Clutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills, and meaningless jargon. … But the secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb which carries the same meaning that is already in the verb, every passive construction that leaves the reader unsure of who is doing what—these are the thousand and one adulterants that weaken the strength of a sentence. …

Clear thinking becomes clear writing: one can’t exist without the other. … It won’t do to say that the snoozing reader is too dumb or too lazy to keep pace with the train of thought. My sympathies are with him. If the reader is lost, it is generally because the writer has not been careful enough to keep him on the path. … Writing is hard work. A clear sentence is no accident.

Fighting clutter is like fighting weeds—the writer is always slightly behind. … Consider all the prepositions that are routinely draped onto verbs that don’t need any help. Head up. Free up. Face up to. We no longer head committees. We head them up. We don’t face problems anymore. We face up to them when we can free up a few minutes. A small detail, you may say—not worth bothering about. It is worth bothering about. The game is won or lost on hundreds of small details. Writing improves in direct ratio to the number of things we can keep out of it that shouldn’t be there. “Up” in “free up” shouldn’t be there. Can we picture anything being freed up? The writer of clean English must examine every word that he puts on paper. He will find a surprising number that don’t serve any purpose.

—William Zinsser

Transcribed by me from pages 7–9 and 13–14 of my paperback copy of On Writing Well (Second Edition) © 1980, Harper & Row, Publishers.

 

Tweet: I’ve been saying this for years: opt for simple, writers.
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