We were just talking about using Twitter as a marketing tool, so I want to bring two “last words” to your attention.
The first is from literary agent Chip MacGregor, who offers ten thoughts on the effectiveness of social media. He had me at “Don’t promote—participate.”
1. Know why you’re doing social marketing.
2. Study the social media market.
3. Target your audience.
4. Participate in multiple venues.
5. Use every relationship you have.
6. Offer strong content.
7. Move people toward action.
8. Make this your lifestyle.
9. Good is better than fast.
10. Start now.
It sounds like a lot but don’t roll your eyes at me until you’ve read the piece. Then read this one from former publisher Mike Hyatt: “Social Media Tools That Will Save You Time.” Mike suggests you leverage your time spent on three tasks:
1. Creating (and by that he primarily means scheduling)
2. Monitoring
3. Analyzing
He’s not kidding. It’s much less painful if you use the tools.
So read up and get started!
UPDATE: There’s more on this subject here.
Tweet: An author can use social media to market—with a light touch and good tools.
Tweet: Some last thoughts on the effectiveness of social media for authors.
Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”