Titling Committee Fail

The title of a book is a big deal. It’s the first thing readers see, so it’s an important marketing tool. But there’s no magic formula to creating a good title. Whether fiction or nonfiction, the title should be catchy, interesting, unforgettable; it should get the...

A Look Inside the Biz

Sometimes you come across miraculously insightful information where you least expect it. Like, in the pages of your Entertainment Weekly magazine. I’ll explain. Every writer I know—published or unpublished, experienced or less experienced—wants to know the magic...