This short film (just under two minutes) is actually an advertisement for a British company that calls itself an “online content specialist.” Which boils down to copywriting. We’ve talked before about the power of good copywriting and how you should make every single word count.
Sure, it’s a bit sappy. But the message is true: a good edit can make all the difference. (Although I’m pretty sure the gal in the film is a marketing person, not an editor. Ha.)
It should be noted this is a knockoff of a short story winner at the 2008 Cannes Festival, but that one’s in Spanish and is six minutes long.
Tweet: The power of good copywriting; you should make every single word count.
Tweet: The message here is true: a good edit can make all the difference.
Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”