Words—and the way they are pronounced—can be such funny things. And people are often passionately attached to their own interpretation, even if they’re … well … wrong. (Like the pronunciation of Van Gogh. Look it up; you may be surprised.)

The Irishman and I have done some pleasant business with a company called Celtic Marble and Granite right here in (ahem) the geographical center of the state. The storefront downtown is this fantastical, swirling, hippie-looking façade and I just love it, love going inside and running my hands over the samples of gorgeous stone. The business is owned by the Fretwells; she’s English, he’s Welsh (very, very Welsh).

Which doesn’t really matter, but I was out driving one day and remembered I need to call them about our current project. I didn’t have the number (nor a smartphone, at the time), so I called information and asked for Celtic Marble and Granite. I pronounced it “KELL-tick.” Wouldn’t you? It never crossed my mind to pronounce it any other way.

The operator told me there is no such number.

Now … I knew there was. 🙂 So I smiled and said: “Oh, of course there is! I do business with them! C-E-L-T-I-C (see-ee-ell-tee-eye-see).”

Long pause. “You mean SELL-tick, then.”

Hahahahahahahhaa. My mistake was that I didn’t get it at first: I was wrong, and she needed me to know that. But that just flew right over my head. “No, it’s KELL-tick,” I said without thinking. I didn’t really mean to argue with her, I just didn’t understand I wasn’t playing the appropriate role. 🙂 It made her mad, I could tell. (After the fact. Sorry, BellSouth operator lady! Really!)

But what about the Boston Celtics? you might well ask. Or, if you’re Irish: But what about the Glasgow (Scotland) Celtic? Excellent questions. Keltic or Seltic, indeed.

I was trying, some time ago, to locate a succinct explanation of the origins of the Gaelic language, a language that, written, looks absolutely nothing like how it sounds (would you have guessed the word taoiseach—meaning prime minister, as in “Bernie Ahern, at age forty-five, was Ireland’s youngest ever taoiseach”—would be pronounced “TEE-shock”? Neither would I), when I stumbled upon this, which explains the krazy situation: What is a Celt and who are the Glasgow Celtics?

It is interesting to note that when the British Empire was distinguishing itself as better and separate from the rest of humanity, it was decided that British Latin should have different pronunciation from other spoken Latin. Therefore, one of these distinguishing pronunciational differences was to make many of the previously hard ‘k’ sounds move to a soft ‘s’ sound, hence the Glasgow and Boston Celtics. It is the view of many today that this soft ‘c’ pronunciation should be reserved for sports teams since there is obviously nothing to link them with the original noble savagery and furor associated with the Celts.

And that, I believe, is the final word on that!

(Like other posts in the #WordUse series, this article was previously published. In this case, 2011. Thanks for your readership!)

* From “The Ballad of the White Horse” by G. K. Chesterton: “For the great Gaels of Ireland are the men that God made mad, for all their wars are merry …”

 

Tweet: Words—and the way they are pronounced—can be tricky. How do YOU pronounce Celtic?
Tweet: Folks are passionately attached to their own pronunciation, even if they’re … well … wrong.

Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”